Sang Coffee


Dive into the heartwarming world of "Robussin" by Sang, a tribute to the Vietnamese robusta bean that's more than just a commercial. I'm thrilled to share the behind-the-scenes journey of crafting this gem, which goes beyond promoting coffee to connecting the older and younger Vietnamese generations through the shared love of coffee and memes.

Our predominantly Vietnamese cast and crew embarked on a mission to celebrate the robusta bean and bridge generational gaps through universal themes. At the forefront is ABG Bich Chi, portrayed by the charismatic Xuan Anna Trinh. She embodies the vibrant energy of older Vietnamese women, becoming a symbol of wisdom, swagger, and a connection between generations. Anna's portrayal is a bridge linking the past and the present.

Jonathan D. Manor, our delightful surprise, adds another layer to this cultural blend. Initially cast for his impressive handshake skills, he surprised us all with his smooth Vietnamese. Jonathan became an integral part of the cast, enhancing the commercial's wholesomeness and reinforcing our commitment to unity.

Let's talk about the treatment-making process. We meticulously incorporated familiar props and visuals from Vietnamese family life, like the green oil and karaoke. These elements aren't just there for show; they are the threads weaving a story of shared experiences and memories, connecting the older and younger generations in a journey of laughter and love within the cozy confines of a karaoke room.

And of course, we couldn't forget the masterminds behind the scenes – Vietscious and Supdawk, the voiceover meme lords, and the musical talents of Mixed Miyagi, Ani-me, and Vi Scott. Together, they create a symphony of humor and beats, making "Robussin" a celebration that resonates with everyone.

So, if you're ready to experience more than just a commercial, check out "Robussin" on Sang's main landing page and BLVCKĐEN. It's not just about coffee; it's about building bridges, sharing laughs, and cherishing the moments that connect us all. We Be Robussin' – join the celebration!

Let’s make something together